Senseta OpinionSense

OpinionSense by Senseta identifies hotspots of activity across all layers of data, and correlates it geographically, distilling the sea of real-time information down to the signals that are early on the awareness curve and relevant to your decision making process.
OpinionSense is used to understand and produce valuable insights of public opinion about specific topics, brands, personalities, products, fact and subjects in real-time. OpinionSense scans thousands of media sources to produce actionable intelligence relevant to the protection of our customer's success.


  • Identify and analyze incidents and problems through media content.
  • Transform discoveries into actionable items on real-time.
  • Unlock insights about public perception of:
    • Marketing campaigns
    • Product releases
    • Political campaigns
    • Corporate brands
    • Facts of interest
  • Make data-driven decisions.


  • 2.5M of articles, contents, comments, tweets and posts analyzed every 24 hours
  • Best in class sentiment analysis in over 7 languages
  • Results can be filtered by country, region or precise location
  • Multiple interactive graphs to explore results
  • Large number of integrations available
    • Contact centers (emails, messages, voice calls translated automatically to text)
    • CRM integration
    • Ticket System integration

Senseta's Integrated Data Protection and Leak Detection

Avoid the risk of a major data breach that could sink your campaign with Senseta's suite of integrated anti data-breach capabilities and leak detection tools and measures.

Moreover, your campaign will be able protect itself from potentially harmful media/PR scenarios by gaining near-instant actionable intelligence from what is being said by the media and social media.

Gain control over what the media says about you with OpinionSense.

  • Colombian Navy

    Big Data helps empower the Colombian Security Miracle.

    Using a Senseta BDAC, the Colombian Navy has successfully implemented it's Data Fusion Intellence Center. This Analytical facility fully assembled by Senseta, has already improved significantly the response time to threats and the quality of the Navy's intelligence products.

    Senseta's solution has solved the Navy's most difficult technological problems, and as a direct result Colombia's intelligence officers can now concentrate on securing the country against those who seek to do harm.

  • What's going on with traffic?

    Understanding traffic patterns of one of the most populated cities in the World.

    Using it's proprietary Spatial Machine Learning Technology, Senseta provided a state of the art predictive system for traffic analytics for the city of Mumbai in India.

    The current system, powered by Senseta technology is capable of processing millions of GPS logs to obtain the best possible prediction of future traffic conditions.

  • Ooredoo

    Ooredoo's partnership with Senseta will enable companies in Qatar to analyse huge volumes of data to uncover hidden patterns, correlations, and other key business insights.

    The Senseta/Ooredoo pilot programme used the BDAC solution to analyse multiple data sets to predict and optimise Ooredoo’s mobile network utilisation. The results generated showed the significant business potential of using big data analytical methods and modelling for business planning and network optimisation.

  • Cracking an 18 year-old Cold Case

    Senseta’s MAX 5.0A Rover, an autonomous ground vehicle, used research algorithms and Senseta technologies to collect data and locate buried material evidence, which led to a conviction and resolution of the 18 year old cold-case.

    Based on this data, the county (San Jose, California) excavated the site and retrieved car parts that matched the suspect’s car. Confronted with this evidence in court, on August 29, 2009, the suspect pleaded no contest to the charges, was convicted of manslaughter, and sentenced to six years in prison.

  • Location, location, location

    Empowering one of the largest bank in Latin America

    Using Senseta's proprietary technology, one of Latin America's largest banks applied a combination of geospatial intelligence and machine learning techniques, to visualize in a dynamic map all the relationships between transactions, people, organizations and places, over time.

    This analytical insight allowed it to make a better decision on how to locate it's branches and operations.